SMMA What Is It?

Ever since the introduction of internet, anyone can own a business in their bedroom. Even a 12 year old kid without an education can be a millionaire from the comfort of his own bedroom.

One popular business is currently Social Media Management Agency.

Right now there is a trend for social media management over SEO company, because it may yield results faster than SEO company.

What Service Does The Agency Provide

There are about 6 majors service a SMMA can provide. A owner will look for clients that need need marketing services, and they will source the work elsewhere, and hopefully provide value to the customer. This is a B2B model, where your customers are businesses instead of consumers.

Paid Traffic Management

this is the most common one, where agency would manage your paid traffic services like Facebook ads, Google Ads, etc. They pretty much act as experts in the field and optimize budget spend in ad campaigns to make spending more efficient.

Content Creation

This involves “influencers” as disgusting as it may sound, agencies will look for people that has skills and credentials to make creative content that can help advertise whatever they are trying to sell.

This part is iffy, because content creators over value themselves most of the time, charging 200 dollars per a 1 minutes video, when they only have 10k followers.

Also, they are not rewarded based on results, they are rewarded for output, so even if there work fails to bring traffic, they still get paid.

Social Media Management

This is probably the easiest type of service to conduct, because it involves uploading pictures, making bland tweets, and making posts on a consistent basis. Literally anyone with common sense can do this, I know people that would pay 3.5k a month to upload mundane Chatgpt generated content on LinkedIn.

Copywriting

This provides some level of value, although it is currently being washed out by AI, it involves the person understanding the psychology of sales. Now AI is still not good enough to make good copywriting, but eventually it may happen.

Sales Funnel

This is also a useful service to look for, it involves understanding the psychology of customers. I remember a book that was written about sales funnel, and how it may increase your revenue from 50 percent to 2000 percent, if you know how to utilize this marketing method.

Branding

This is a marketing salad. Your branding is a important part of your business, it can determine the projectory of your business. You may have seen some companies with a professional demeanor, and companies with a frat bro energy.

Honestly, marketers are confused about this topic. The best method is the one that is working.

Leaving your branding to an agency is a gamble regardless. It’s parallel to finance analyst making a stock prediction in 3 years. They just don’t know, they just guess.

One major example of analysts making a huge mistake was Bitcoin. I remember back in 2009 when Bitcoin was released, analysts were mocking bitcoin, and calling it junk in a drawer. Now they are quiet, because they decredentialized their professionalism, for a joke.

How To Get Into It

Very simple, for most people, I see them on places like Upwork, Fiverr, etc, looking for SMMA to find people for them.

A company that is small and does something completely different like a Saas for example, that don’t know anything about marketing may look for a SMMA to help them find a person that can provide these marketing services.

So you can look for these companies that need help with marketing, then after you promise them a deal, you look for a specialist that can help these companies with marketing, whether it be for Social media management or content creation.

As the SMMA it is your role to delegate and look for talent for these specific tasks.

Would I Do It?

No, it is immensely saturated, for the reason that it can be done in your bedroom, and you don’t really do any actual work, except for making sales.

The difference of it now compared to back then is day and night. Back then you can start making 20-30k a month. Now the SMMA scene is so competitive, I know people that work 14 hours a day to make 40k a year.

However, if you overcome the hurdle of competition, and build a name for yourself, you will start to have people coming to your for business, and cold calls will be slowly phased out, as you’re no longer chasing a cat, you’re luring it towards you. Cat being the customer.

If you feel this method of money making is not for you, it’s fine I have other methods in my front page. If you think you have a relative that needs to make additional income on top of their main gig, send them over at Mythtolegend. I believe I can help people guide them to their financial goals.