Making Music For Pets

When starting a business you must know your audience, and the audience may vary based on age and gender, but do you know there’s also a specie element to demographic? People are making music for pet, and some youtubers are making north of six figures.

Baffling ain’t it, the music would go on for 15 hours, perfect for ad placements. Humans are capable, they can skip ads when their music is interrupted. Dogs on the other hand are just confused and go back to enjoying their music after being rudely interrupted.

People think this music is calming for pets without any scientific backing, while it may be true, dogs can hear different frequencies compared to humans, I still think this is bogus, but good money for effort inputted.

You can’t deny the numbers, I search for dog music and it honestly just sounds like calm music for humans. but marketed towards dogs. This is so niche specific, but it works. Views are casually in the millions, and it’s just repeating the same 20 minute song generated from AI.

This business model has been going on since 2018, but people or pets are still consuming the content, because it’s good marketing.

They believe it’s calming their dog in their sleep, or it keeps their pets from ripping the sofa while they leave for work.

I believe a good portion of listeners of dog music are actually humans. Judging by their interaction in the comments it consist of healing words towards humans like;

Overall, if you know how to use music software, go ahead and make music for dogs, and fulfill this super specific niche.

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