Do You Need Luck To Have A Successful Business

Finding Ideal Customers

Businesses in their infant stages, always struggle with looking for customers. It’s almost like a card game, you’re sometimes dealt a good hand and everything can be smooth sailing, or you can be given a shitty hand and play a awful game.

Scenario

The thing is, luck can play a role, for example; You started a company selling umbrellas. That year it just happens to keep raining non-stop during summer, your customers didn’t expect it to rain, and they are very grateful they can shield themselves from the rain.

All your competitors are not paying ads for their umbrella company, so you’re the only guy selling it and your customers are raving about how amazing you are, for being the only company selling umbrella during summer.

Boom Luck

Now if you’re unlucky, you can sell your umbrella in an ideal setting, winter, raining season, wet ass Seattle city, every stars aligned, and all it takes is the shipment for your products to get in a accident and everything is burnt to a crisp.

You want to care about the truck driver, but who gives a damn when you’re about to file for bankruptcy, because you can’t make sales to pay rent for your store.

Blame Game

Now you can blame yourself, or you can blame the truck driver. No one can predict the future, if people can do that, they would just gamble on stocks and smoke Warren Buffet.

You just got to extrapolate the good out of the situation, and not pool all your funds into a single shipment. Or make that gamble and get ready to cry.

Now if you feel like selling umbrella you should try out Shopify as it is the best platform for retail.